100 frameworks, one studio
Discover the right framework for the right moment
100 proven frameworks and methodologies to help you think clearer, decide faster, and build better products. Browse by category, compare side by side, or find the right model for any challenge.
Featured frameworks
Design Thinking
Design Thinking is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
JTBD
JTBD is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Double Diamond
Double Diamond is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
RICE
RICE is a **execution** framework used to translate intent into scope, sequence, ownership, and repeatable delivery decisions.
Lean Startup MVP
Lean Startup MVP is a **validation** framework used to reduce uncertainty by turning product beliefs into tests, metrics, and evidence-backed decisions.
Wardley Mapping
Wardley Mapping is a **systems thinking** framework used to understand the broader structure around the product, including dependencies, incentives, constraints, and feedback loops.
All frameworks
Design Thinking
Design Thinking is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
User Journey Map
User Journey Map is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Empathy Map
Empathy Map is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
JTBD
JTBD is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Five-Layer User Interview
Five-Layer User Interview is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Kano Model
Kano Model is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Service Blueprint
Service Blueprint is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Contextual Inquiry
Contextual Inquiry is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Affinity Diagram
Affinity Diagram is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Diary Study
Diary Study is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Empathy Roadmap
Empathy Roadmap is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Persona
Persona is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Musk’s Five-Step Method
Musk’s Five-Step Method is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
5 Whys
5 Whys is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
HMW Problem Frame
HMW Problem Frame is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
POV Statement
POV Statement is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
Problem Tree
Problem Tree is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
Iceberg Model
Iceberg Model is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
Double Diamond
Double Diamond is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
Root Cause Analysis
Root Cause Analysis is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
Cynefin Framework
Cynefin Framework is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
Task Framing
Task Framing is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
Mental Models
Mental Models is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
CIRCLES Method
CIRCLES Method is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
Working Backwards
Working Backwards is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
Event Storming
Event Storming is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
PESTLE Analysis
PESTLE Analysis is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
SWOT
SWOT is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
Competitor Analysis
Competitor Analysis is a **problem framing** framework used to separate the real problem from noise, symptoms, assumptions, and premature solution ideas.
SCAMPER
SCAMPER is a **ideation** framework used to expand the option space before the team commits too early to one direction.
Six Thinking Hats
Six Thinking Hats is a **ideation** framework used to expand the option space before the team commits too early to one direction.
Reverse Brainstorming
Reverse Brainstorming is a **ideation** framework used to expand the option space before the team commits too early to one direction.
Crazy 8s
Crazy 8s is a **ideation** framework used to expand the option space before the team commits too early to one direction.
Analogical Thinking
Analogical Thinking is a **ideation** framework used to expand the option space before the team commits too early to one direction.
Value Proposition Canvas
Value Proposition Canvas is a **ideation** framework used to expand the option space before the team commits too early to one direction.
How-Now-Wow Matrix
How-Now-Wow Matrix is a **ideation** framework used to expand the option space before the team commits too early to one direction.
Opportunity Solution Tree
Opportunity Solution Tree is a **ideation** framework used to expand the option space before the team commits too early to one direction.
Story Spine
Story Spine is a **ideation** framework used to expand the option space before the team commits too early to one direction.
TRIZ Innovation Matrix
TRIZ Innovation Matrix is a **ideation** framework used to expand the option space before the team commits too early to one direction.
Pain-Solution Matrix
Pain-Solution Matrix is a **ideation** framework used to expand the option space before the team commits too early to one direction.
Morphological Analysis
Morphological Analysis is a **ideation** framework used to expand the option space before the team commits too early to one direction.
Innovation Diffusion Curve
Innovation Diffusion Curve is a **ideation** framework used to expand the option space before the team commits too early to one direction.
Elevator Pitch Template
Elevator Pitch Template is a **ideation** framework used to expand the option space before the team commits too early to one direction.
Lean Startup MVP
Lean Startup MVP is a **validation** framework used to reduce uncertainty by turning product beliefs into tests, metrics, and evidence-backed decisions.
A/B Testing
A/B Testing is a **validation** framework used to reduce uncertainty by turning product beliefs into tests, metrics, and evidence-backed decisions.
Hypothesis Board
Hypothesis Board is a **validation** framework used to reduce uncertainty by turning product beliefs into tests, metrics, and evidence-backed decisions.
5-User Testing Rule
5-User Testing Rule is a **validation** framework used to reduce uncertainty by turning product beliefs into tests, metrics, and evidence-backed decisions.
Wizard of Oz Test
Wizard of Oz Test is a **validation** framework used to reduce uncertainty by turning product beliefs into tests, metrics, and evidence-backed decisions.
North Star Metric
North Star Metric is a **validation** framework used to reduce uncertainty by turning product beliefs into tests, metrics, and evidence-backed decisions.
Validation Learning Loop
Validation Learning Loop is a **validation** framework used to reduce uncertainty by turning product beliefs into tests, metrics, and evidence-backed decisions.
Lean Canvas
Lean Canvas is a **validation** framework used to reduce uncertainty by turning product beliefs into tests, metrics, and evidence-backed decisions.
Problem-Solution Fit
Problem-Solution Fit is a **validation** framework used to reduce uncertainty by turning product beliefs into tests, metrics, and evidence-backed decisions.
Task Completion Rate Test
Task Completion Rate Test is a **validation** framework used to reduce uncertainty by turning product beliefs into tests, metrics, and evidence-backed decisions.
Idea Feasibility Threshold
Idea Feasibility Threshold is a **validation** framework used to reduce uncertainty by turning product beliefs into tests, metrics, and evidence-backed decisions.
HEART Framework
HEART Framework is a **validation** framework used to reduce uncertainty by turning product beliefs into tests, metrics, and evidence-backed decisions.
PURE Usability Evaluation
PURE Usability Evaluation is a **validation** framework used to reduce uncertainty by turning product beliefs into tests, metrics, and evidence-backed decisions.
Lean UX Canvas
Lean UX Canvas is a **validation** framework used to reduce uncertainty by turning product beliefs into tests, metrics, and evidence-backed decisions.
User Story Map
User Story Map is a **execution** framework used to translate intent into scope, sequence, ownership, and repeatable delivery decisions.
RICE
RICE is a **execution** framework used to translate intent into scope, sequence, ownership, and repeatable delivery decisions.
MoSCoW
MoSCoW is a **execution** framework used to translate intent into scope, sequence, ownership, and repeatable delivery decisions.
Impact–Effort Matrix
Impact–Effort Matrix is a **execution** framework used to translate intent into scope, sequence, ownership, and repeatable delivery decisions.
Sprint Framework
Sprint Framework is a **execution** framework used to translate intent into scope, sequence, ownership, and repeatable delivery decisions.
Google Design Sprint
Google Design Sprint is a **execution** framework used to translate intent into scope, sequence, ownership, and repeatable delivery decisions.
Shape Up
Shape Up is a **execution** framework used to translate intent into scope, sequence, ownership, and repeatable delivery decisions.
Now–Next–Later
Now–Next–Later is a **execution** framework used to translate intent into scope, sequence, ownership, and repeatable delivery decisions.
DACI
DACI is a **execution** framework used to translate intent into scope, sequence, ownership, and repeatable delivery decisions.
ICE Scoring
ICE Scoring is a **execution** framework used to translate intent into scope, sequence, ownership, and repeatable delivery decisions.
OGSM
OGSM is a **execution** framework used to translate intent into scope, sequence, ownership, and repeatable delivery decisions.
SNAP Decision Framework
SNAP Decision Framework is a **execution** framework used to translate intent into scope, sequence, ownership, and repeatable delivery decisions.
Feature Priority Pyramid
Feature Priority Pyramid is a **execution** framework used to translate intent into scope, sequence, ownership, and repeatable delivery decisions.
Requirements Priority Quadrants
Requirements Priority Quadrants is a **execution** framework used to translate intent into scope, sequence, ownership, and repeatable delivery decisions.
User Feedback Loop
User Feedback Loop is a **execution** framework used to translate intent into scope, sequence, ownership, and repeatable delivery decisions.
AARRR Pirates
AARRR Pirates is a **growth** framework used to identify where demand, retention, messaging, or economics can improve compounding growth.
Growth Flywheel
Growth Flywheel is a **growth** framework used to identify where demand, retention, messaging, or economics can improve compounding growth.
Hook Model
Hook Model is a **growth** framework used to identify where demand, retention, messaging, or economics can improve compounding growth.
PMF
PMF is a **growth** framework used to identify where demand, retention, messaging, or economics can improve compounding growth.
Competitive Positioning Map
Competitive Positioning Map is a **growth** framework used to identify where demand, retention, messaging, or economics can improve compounding growth.
Blue Ocean Strategy
Blue Ocean Strategy is a **growth** framework used to identify where demand, retention, messaging, or economics can improve compounding growth.
LTV/CAC
LTV/CAC is a **growth** framework used to identify where demand, retention, messaging, or economics can improve compounding growth.
Go-to-Market Strategy
Go-to-Market Strategy is a **growth** framework used to identify where demand, retention, messaging, or economics can improve compounding growth.
Network Effects
Network Effects is a **growth** framework used to identify where demand, retention, messaging, or economics can improve compounding growth.
StoryBrand
StoryBrand is a **growth** framework used to identify where demand, retention, messaging, or economics can improve compounding growth.
STP
STP is a **growth** framework used to identify where demand, retention, messaging, or economics can improve compounding growth.
Fogg Behavior Model
Fogg Behavior Model is a **growth** framework used to identify where demand, retention, messaging, or economics can improve compounding growth.
JTBD Growth Matrix
JTBD Growth Matrix is a **growth** framework used to identify where demand, retention, messaging, or economics can improve compounding growth.
Four Actions Framework
Four Actions Framework is a **growth** framework used to identify where demand, retention, messaging, or economics can improve compounding growth.
Ansoff Matrix
Ansoff Matrix is a **growth** framework used to identify where demand, retention, messaging, or economics can improve compounding growth.
First Principles
First Principles is a **systems thinking** framework used to understand the broader structure around the product, including dependencies, incentives, constraints, and feedback loops.
Wardley Mapping
Wardley Mapping is a **systems thinking** framework used to understand the broader structure around the product, including dependencies, incentives, constraints, and feedback loops.
Three Horizons
Three Horizons is a **systems thinking** framework used to understand the broader structure around the product, including dependencies, incentives, constraints, and feedback loops.
Platform Ecosystem Canvas
Platform Ecosystem Canvas is a **systems thinking** framework used to understand the broader structure around the product, including dependencies, incentives, constraints, and feedback loops.
Business Model Canvas
Business Model Canvas is a **systems thinking** framework used to understand the broader structure around the product, including dependencies, incentives, constraints, and feedback loops.
Product Lifecycle Management
Product Lifecycle Management is a **systems thinking** framework used to understand the broader structure around the product, including dependencies, incentives, constraints, and feedback loops.
Antifragile Design
Antifragile Design is a **systems thinking** framework used to understand the broader structure around the product, including dependencies, incentives, constraints, and feedback loops.
Theory of Constraints
Theory of Constraints is a **systems thinking** framework used to understand the broader structure around the product, including dependencies, incentives, constraints, and feedback loops.
System Archetypes
System Archetypes is a **systems thinking** framework used to understand the broader structure around the product, including dependencies, incentives, constraints, and feedback loops.
Innovation Portfolio Balance
Innovation Portfolio Balance is a **systems thinking** framework used to understand the broader structure around the product, including dependencies, incentives, constraints, and feedback loops.
Porter Five Forces
Porter Five Forces is a **systems thinking** framework used to understand the broader structure around the product, including dependencies, incentives, constraints, and feedback loops.
Value Chain Analysis
Value Chain Analysis is a **systems thinking** framework used to understand the broader structure around the product, including dependencies, incentives, constraints, and feedback loops.
Pre-mortem
Pre-mortem is a **appendix** framework used to anticipate failure modes early enough to reduce preventable risk.
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