User Insights
12 frameworksFrameworks for understanding user behavior, motivation, and unmet needs through research and empathy.
Design Thinking
Design Thinking is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
User Journey Map
User Journey Map is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Empathy Map
Empathy Map is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
JTBD
JTBD is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Five-Layer User Interview
Five-Layer User Interview is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Kano Model
Kano Model is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Service Blueprint
Service Blueprint is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Contextual Inquiry
Contextual Inquiry is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Affinity Diagram
Affinity Diagram is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Diary Study
Diary Study is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Empathy Roadmap
Empathy Roadmap is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.
Persona
Persona is a **user insights** framework used to turn ambiguous user evidence into a sharper picture of behavior, motivation, and unmet needs.